SEO focuses on optimizing a website's content, structure, and technical aspects to improve its visibility in search engine results. By strategically incorporating relevant keywords, optimizing meta tags, building quality backlinks, and enhancing user experience, businesses can increase organic search traffic and attract targeted audiences.
SMM, on the other hand, involves leveraging social media platforms to connect with the target audience, build brand presence, and promote products or services. Through engaging content, targeted advertising campaigns, and community management, businesses can foster customer loyalty, generate leads, and drive website traffic.